No Reflections
Don't let reflections ruin your movie.
Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.
2x Shortlist
1x Print Ad of the Week
3x Published (Magazine)
TOP6 Best Print of the Week
Featured on CCSP Brazil
"Brasileiros na Ficha”
The killer
Kung fu fighters
The Knight
Credits
Agency: Leo Burnett Deutschland, Frankfurt am Main, Germany
Client: Samsung
Chief Creative Officer: Andreas Pauli
Creative Director: Thomas Koch
ECD: Benjamin Merkel
Copywriter: Mario Loncar
Senior Art Director: Bruno Damião / Anne Henkel
Illustration / Image composition: Lightfarm Studios