Roller Coaster
We decided to tell the story of a whole life using a roller coaster as a metaphor. All that to pay off Vivo 4G's concept: "Life passes at 4G speed. Live intensely every minute".
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Making of — Mexico City, 2015
Credits
Agency: Africa DDB Worldwide, São Paulo, Brazil
Client: Vivo
CCO: Sergio Gordilho
Creative VP: Eco Moliterno
Creative Director: Alê Prado
Copywriter: André Pinheiro
Art Directors: Bruno Damião / Viviane Araújo
Film Production: Sentimental Filmes
Film Director: Gian Carlo Bellotti
Audio Design: Comando S