Gold ist kostbar
“Gold is precious"
As a first campaign for Ferrero Rocher by Leo Burnett we decide to come up with an outstanding visual with a striking gold message, in which the product and the associated enjoyment are celebrated in the form of a literally handcrafted art work - photographed in London and staged in a contemporary manner.
Piece of art literally handcrafted
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Credits
Agency: Leo Burnett Deutschland, Frankfurt am Main, Germany
Client: Ferrero Rocher
Chief Creative Officer: Andreas Pauli
ECD: Matthias Fickinger
Conception/Idea: Bruno Damião
Account Director: Alexander Hempel
Senior Art Director: Bruno Damião
Copywriter: Florian Fehre
Photographer: Patrice de Villiers