Samsung Q-Lab
To sponsor the Samsung QLED TV, we decided to bring a bit of humour, creating a special laboratory as a stage to test it.
The Burn-in Test
The Reflection Test
The HDR Test
The Brightness Test
Credits
Agency: Leo Burnett Deutschland, Frankfurt am Main, Germany
Client: Samsung
Chief Creative Officer: Andreas Pauli
ECD: Benjamin Merkel
Creative Director: Thomas Koch, Helge Kniess
Senior Art Director: Bruno Damião, Julian Windischmann
Copywriter: Mario Loncar, Philipp Schoenherr
Account Director: Martin Schuerger
Account Manager: Anica Wobalka
Director: Sven Bollinger
Production Company: E+P Films
Audio production: 2WEI