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F.O.L.O. — Amazon

 

F.O.L.O.

 

We've all experienced that common dread – the fear of missing an important doorbell ring or delivery. This fear can be so paralyzing that it prevents us from playing music at a reasonable volume, running quick errands, or even taking out the trash. But with Ring Intercom, you can say goodbye to this fear. To introduce this device to the European market, we came up with a clever and lighthearted concept known as F.O.L.O. (Fear of Losing Orders), where Ring serves as the ultimate remedy.

 
 

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Credits

Agency: Wunderman Thompson Germany
Client: Amazon
Product: Ring Intercom
CCO: Sandra Bold / Michael Kutschinski
Global CCO: Bas Korsten
Creative Director: Bruno Damião / Tiffany Chung
Senior Copywriter: Jack Peach
Senior Art Director: Ximena Rojo / Kin-luen Shum
Film Production: RABBICORN FILMS GmbH
Directors: Joakim Reveman
DOP: Simon Drescher
Sound Production: Massive Music