In 2014 Vivo, the biggest telecom in Brazil, made a huge TV campaign using the tennis superstar Rafael Nadal. The TV commercial was a success but it didn't had much impact online.

So they asked us to create something to engage tennis fans on social networks and promote their TV commercial on those platforms. That's the background of our Signed Commercial campaign on Facebook.

More than 45.900 people have connected their Facebook accounts to see their signed commercial and shared it on their Facebooks. And locally, the Signing Machine was a great success, bringing the TV commercial to the

city that hosts the biggest tennis tournament in Brazil, the Rio Open.
So if the goal of this campaign was to create a social buzz around Vivo's TV commercial, the job was done!