Ki-Suco is a powdered juice that was a hit during the 90's in Brazil. Now it's back with a differential: contains real fruit juice. So, to relaunch the "new old" beverage we've crated a campaign to reestablish emotional connection with consumers. We've designed funny fruits that dance and sing to the sound of Molejo - famous Brazilian music group which was also successful in the 90s. 

Whindersson Nunes helped us with almost 12 million views

In addition, we had the help of Whindersson Nunes, one of the biggest youtubers in the world, to make more buzz during the relaunch.

He has produced a content on his channel with the theme "Children of old days and children of today," in which he compares the two generations and remembered juice he used to drink when he was younger.