1x SILVER LION
1x BRONZE LION
5x SHORTLIST

2x SHORTLIST

1x BRONZE CUBE
3x MERITS
1x SHORTLIST

1x SILVER PENCIL
3x MERITS
1x SHORTLIST

3x SILVER
1x BRONZE
1x SHORTLIST

FEATURED ON
“THE NEW YORK TIMES”

1x GOLD
3x BRONZE
2x SHORTLIST

1x GOLD
1x SILVER
2x BRONZE
3x SHORTLIST

2x GOLD
4x SILVER

1x GOLD
1x SILVER
1x BRONZE

Millions of people around the world are denied access to independent journalism. Reporters Without Borders (RSF) sought to challenge this with insight: Even where the media gets strictly controlled – the lotteries always make the news. RSF turned the lottery numbers into an access code for independent journalism.

And since the lotteries are state owned the regimes involuntarily promoted the code all over the state media. To target people directly, we partnered with local journalists and large Twitter accounts and spread our idea through social media campaigns in the country’s native languages.

“A creative hack to get news into Russia”

“A broader campaign about press censorship called The Truth Wins”

“A new tool to outsmart censors”