Bruno Damião — Creative Director
Creative Director
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Hungry Houses — McDonald's

 

Hungry Houses

 

When even your house craves for a burger,
it’s time for McDonald’s delivery.

To communicate this service we turned house facades into hungry houses and reminded people how easy it is to enjoy your
beloved burgers and fries at home – especially in times where you weren’t able to visit a restaurant.

 
 
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Cannes Lions
2x Shortlists

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The One Show
1x Shortlist

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1x Print Ad of the Week
3x Published (Magazine)

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Featured on CCSP Brazil
”Brasileiros na Ficha”

 
 

Motive “Flowers"

Motive “Seesaw”

Motive “Garage”

Case video

 

House "Flowers”

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House “Seesaw”

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House “Garage”

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Guerrilla projections

 
 

Animations

And to end this visual feast, here’s a full view of the houses being fed and happy - from start to finishing burps o/

 
 
 

Check the captivating photoshopping process below:

 

Credits

Agency: Leo Burnett Deutschland, Frankfurt am Main, Germany
Client: Mc Donald's Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Thomas Koch
ECD: Benjamin Merkel / Jörg Hoffmann
Copywriter: Benjamin Merkel / Mario Loncar
Senior Art Director: Bruno Damião
Account manager: Anica Wobalka
Illustration / Image composition: Lightfarm Studios
Animations: Santa Transmedia